The Man who pitched Dos Equis Beer as "The Most Interesting Man In The World" has returned!  And I'm thrilled! Because the new Dos Equis Dude SUCKS! In fact, you may remember when I professed my admiration for The Original & Best "Most Interesting Man In The World", and my disappointment for the New Dos Equis Spokesman in this story which you can read HERE

Actor Jonathan Goldsmith appeared as the suave and debonair pitchman for close to a decade, before he parted company with Dos Equis last year. But now he's back! However, not as a Dos Equis Spokesman, but rather, as a spokesman for Astral Tequila. And in a stroke of genius, he throws a little bit of shade toward his old employer in his first commercial for Astral, where he raises a glass of tequila and says, “I told you I don’t always drink beer.”

Dos Equis, sent Mr. Goldsmith off to Mars last year in his final commercial, and brought in 41 year-old  French Actor/ Director,  Augustin Legrand to be the new Dos Equis Man. Fans, (like myself), have revolted against him, and have demanded that Mr. Goldsmith be re-instated as "The Most Interesting Man In The World". Looks like we have our wish, even though he's drinking something other than Dos Equis.

It will be interesting to see how this all plays out, but it will never be as interesting as "The Most Interesting Man In The World!"

For more on this story read HERE